School of Communication

Undergraduate Majors

B.A. Communication Studies: 

1. Communication Track

The Communication major focuses on understanding the vital role that communication plays in contemporary life, characterized by rapidly emerging new technologies, social change, developments in social media, and dynamic interpersonal relationships. Students who complete the Communication major can select courses in Communication Management and Integrated Promotional Communication. 

The Communication major is an excellent choice for students who have multiple interests in communication. Students can take classes in diverse areas such as public relations, health communication, gender, leadership, interracial communication, social media, podcasting, sports communication, mass media, groups and teams, nonverbal communication, conflict management, family communication, and many others. 

If you are seeking maximum flexibility in scheduling due to work and/or family constraints, or are trying to graduate as efficiently as possible, the Communication major is an excellent choice. Click here for more information.

2. Communication Management Track

Communication Management focuses on understanding and improving communication processes in a variety of contexts, including healthcare interactions, organizations, teams, families, interpersonal relationships, negotiation and mediation settings, and communication between persons from different cultures, genders, and ethnicities. 

Students who specialize in Communication Management develop a critical understanding of the vital role that communication plays in contemporary life, characterized by new technologies, rapid social change, instant messaging, and dynamic interpersonal relationships. 

Communication Management students will develop intellectual, problem-solving, and career-related skills such as conflict management, team facilitation, leadership, public speaking, professional writing, negotiation, critical thinking, analysis and inquiry, health communication, and intercultural communication competencies. Click here for more information.

B.A. Journalism and Promotional Studies: 

1. Journalism Track

Journalism provides training in the skills necessary to succeed in a modern digital classroom.  For their final two semesters, majors produce the Cleveland Stater, which is a laboratory digital newspaper (clevelandstater.com) housed in the School of Communication.

The theory courses focus on learning and understanding the relationship among news media, society, politics and the economy, the ethics professional journalist are expected to uphold, and understanding the importance of journalism and a free press for democracies and supporting equitable treatment, and:   

  1. Professional writing and reporting remain foundational to journalism.  Our program trains you in these skills and provides experience through working on the Cleveland Stater Lab Newspaper. 
  2. Today’s journalists are also expected to have digital skills to compose reporting across multiple   media platforms while engaging audiences through social media.   
  3. Digital Storytelling is the focus of the curriculum. 
  4. Journalism majors receive hands-on training in the tools (e.g., Adobe Creative Suite) necessary to create effective digital content.   
  5. Specific skills include podcasting, photo editing, video editing, and effective use of social media. 
  6. We encourage Journalism majors to both write for other campus publications and complete internships in Northeast Ohio news industry. Click here for more information. 

2. Integrated Promotional Communication Track

Integrated Promotional Communication provides expertise in a wide range of strategic communication techniques. Majors are well-versed in diverse communication specialties including public relations. 

  1. Professional writing and developing marketing campaigns remain foundational to promotional   communication. Our program trains students to write to the styles and expectations of the field.  Majors also work with a client to complete a campaign. 
  2. Today’s integrated promotional professionals are expected to have digital skills to create podcasts, videos, photos, brochures, and other promotional materials, be able to engage audiences through social media, and assess the effectiveness of social media campaigns. Our program provides hands-on training in the tools (e.g. Adobe Creative Suite) necessary to create effective digital content.  
  3.  Theory courses focus on social scientific theories that inform persuasion strategies and campaigns, along with understanding the ethics of the field. Click here for more information.